Dan Whateley

I’m currently a correspondent at Business Insider covering TikTok, YouTube, and the creator economy. I write about how creators earn a living from social apps, the inner workings of companies like TikTok, and the many ways that social media is impacting Hollywood and other industries like e-commerce, sports, music, and news.

My work covering YouTuber MrBeast won a National Entertainment Journalism Award from the Los Angeles Press Club in 2025.

Recent stories:

I previously wrote about marketing and entrepreneurship at Advertising Age and Inc. Magazine. I earned a master’s degree in business journalism at the Craig Newmark Graduate School of Journalism at CUNY where I was a McGraw Scholar. I am a graduate of Middlebury College where my senior thesis was awarded the Maude Violet Graybar American History Prize.